Orange Mobile Service using IMS technology.
We where given this project that required to develop a concept from a technology perspective, therefor we had to turn the approach and make an emphasis researching everyday people’s needs and problems in order to provide a service that could be useful to a broader audience and reach the company profit demands.
Product Information/Consumer relationships have the most complex dynamics in the contemporary society, where standards, measurements, quality, availability, prices, vary within context causing confusion and anxiety, therefor we made a deeper exploration in this relationships to come up with a service that will help to solve this problems.
Brief: We were given a brief by Orange to come up with a pitch presenting a
suite of services using the IMS system to generate subscribers/profit.
Team: Serena (Ireland), Patricia (Spain), Li Hua (China), Randy (UK),
Ting Yu (Taiwan).
Role: Concept development and communication design.
Target Audience: Proportion: more than 30% of the population of UK
Analysis: These three groups are all heavy mobile phone users. They regard mobile as a
very important tool or good investment in their life.
(1) 18-34 years old single employed, (2) 25-44 Affluent families and professionals, (3)
18-24 Single, students or first jobbers.
Outcome: Personalized information service for consumers, integrated with a new
payment system within the mobile device, using IMS technology. By
taking a picture of the 1D barcode on the label, the phone retrieves and
decodes product data and presents it to the consumer as relevant information
specific to him.
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